Topic:

Community Call: Earning PR to Boost DTC Sales as a Bootstrapped Brand

Description:

Holly and John Arbuckle, founders of Singing Pastures Farms, are building a unique, clean-label, pasture-raised, and woman-owned meat snack brand. They're navigating the complex world of earned PR—including social media, traditional channels, and their own digital messaging—all on a bootstrapped budget. Sara Brooks of Goldilocks and Fridays digital marketing firm joins to share actionable strategies for generating awareness and driving PR success without overspending.

Time:

October 3, 2024 1:00 PM Eastern Time (US and Canada)