Topic:

11.9.23 Community Call: Price It Right - Accounting for Distributor Costs and Trade Spend in Your Pricing Model

Description:

Gross margin and velocity are two of the top indicators for success as a CPG business, and nailing the right price is key in getting both of those dialed in. Ariana Farahani of Plant Press is working on just that and we've called in pricing experts Scott Sanders and Sarton Molnar-Fenton to dive into a pricing model that accounts for distributor costs and trade spend to protect gross margin in the long term.

Time:

November 9, 2023 1:00 PM Eastern Time (US and Canada)