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Topic:
Community Call: Launching a New Product? First, Master Product Market Fit.
Description:
Kimberle Lau, founder of Bake Me Healthy, known for allergen-friendly baking mixes featuring upcycled ingredients, is preparing to launch a new product line. Joining us on Community Call, Robyn Carter from Jump Rope Innovation, drawing on her extensive experience with major brands, assists Kimberle in identifying her core consumer and understanding their preferences for the new line. Tune in to discover Robyn's expert strategies for ensuring a successful launch from day one!
Time:
July 23, 2024 2:00 PM Eastern Time (US and Canada)